Over the last four seasons with the Houston Texans, I have had the opportunity to learn from and work alongside an incredibly talented team. Together, we have won awards, achieved incredible accomplishments and been a part of sharing Texans' stories on and off the field.
As the Digital Media Producer, I assist in designing and maintaining the Houston Texans mobile app and HoustonTexans.com as well as manage all of the content, landing pages and experiences on the website and app. I am responsible for extracting, organizing and storytelling analytical payoff on HoustonTexans.com, the Houston Texans mobile app and the Houston Texans YouTube channel. I have the pleasure of managing, teaching and mentoring the Digital Media Intern.
As the Digital Media Coordinator, I executed daily marketing and corporate content posts on all Houston Texans social and digital platforms accumulating more than 20 million views towards contractual obligations. I also played a part in brainstorming and executing innovative digital solutions to fulfill contractual sponsorship obligations that could not be met otherwise during the pandemic. I overhauled the Houston Texans YouTube channel , reaching over 1.4 million views and 19 million impressions in six months.
As the Digital Media Intern, I created the first Digital Report Card analyzing all digital and social analytics from current and past years. I established #TexansCare Tuesday by sharing and covering all community events hosted by the Texans organization across the city of Houston.
I assist in maintaining and updating the Official Houston Texans website and Houston Texans mobile app.
I designed and built an interactive experience on the Houston Texans app to feature the new Battle Red Helmet the Texans would be wearing. The experience featured a 360-view of a 3D model of the helmet, new design elements and ticket promotion.
I overhauled the Texans YouTube channel, reaching over 1.4 million views and 19 million impressions in six months.